Chris Seguin - Creative Director/Writer

Chris Seguin
Creative Director - Writer

TORONTO

Overview

"Prima...without the donna."

I’ve been in the industry long enough to know exactly what works, and what doesn’t. It’s in my DNA by now.

From humble beginnings as a radio and retail copywriter, through eight years of self-driven freelance (where you quickly become Jack of all trades, and master of all—there’s nothing I haven’t done or can’t do); to creative leadership positions with two leading Canadian ad agencies; and most recently, as Creative Director at one of the country’s largest marketing companies, I’ve built my career on creativity, collaboration, open-mindedness and respect. That’s what gets results.

My motto: “The only ‘big idea’ is the right idea”—right for the consumer, right for the brand, and right for the client. (And, yes, clients are more important than award show judges.)

My idea of work-heaven-on-earth: A room with four whiteboard walls, a fistful of dry-erase markers, four or five sideways-thinking colleagues and, that rarest of things, a really smart brief.