Creative Director + Writer
"All prima...no donna."
I’ve been in the industry long enough to know exactly what works and what doesn’t. It’s in my DNA by now.
From humble beginnings as a radio and retail copywriter, through years of self-driven freelance (where you quickly become Jack—and master—of all trades; there’s nothing I haven’t done or can’t do), to senior creative leadership positions at three of Canada's top ad agencies, I’ve built my career on creativity, collaboration, open-mindedness and respect. And that’s what gets results. I also still love what I do for a living. And that's what makes it fun.
My motto: “The only ‘big idea’ is the right idea”—right for the consumer, right for the brand and right for the client. (And, yes, clients and results are more important than award show judges.)
My idea of work-heaven-on-earth: A room with four whiteboard walls, a fistful of dry-erase markers, four or five sideways-thinking colleagues and that rarest of things: a really smart brief.