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Full disclosure: I love dogs. Love, love, love dogs.


That's what made this FRONTLINE PET CARE development work some of my favourite ever. It let me look at dogs, and the dog/owner relationship, in umpteen different ways; all of them centred around the absolute love of dogs in all their sloppy, smoochy, nuzzling, warm & fuzzy, adorable glory. 


Did it matter which concept the client ultimately picked? Nope. The fun was in the process: playing with my co-workers, chewing on the brief, bouncing ideas off each other like rogue balls in dog park. 


I seriously love doing stuff like this — almost as much as I love dogs.

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